Last updated: February 23, 2026

This Privacy Policy explains how **Taylor Boone / The Brand Alchemist™ (“we,” “us,” “our”) collects, uses, and shares information when you visit taylorboone.com (the “Site”), submit a form, book via Calendly, or purchase through Square or Stripe.

1) Information We Collect

Information you provide

When you contact us, book, or purchase, we may collect:
- Name
- Email address
- Phone number (if you provide it)
- Business name, website, and details you submit in forms
- Appointment details (date/time, responses to scheduling questions)
- Payment and transaction details (processed by Square/Stripe—see “Payments” below)
- Messages, files, or other information you choose to share

Information collected automatically
When you use the Site, we may automatically collect:
- IP address and approximate location (city/state level)
- Device, browser, and operating system information
- Pages viewed, time on page, clicks, referring/exit pages

2) How We Use Your Information
We use your information to:
- Deliver products/services and communicate with you
- Schedule, manage, and confirm appointments
- Process payments and prevent fraud
- Provide customer support and respond to inquiries
- Improve the Site and our offers
- Understand Site performance and usage through analytics
- Maintain business records for accounting/tax/legal purposes

3) Analytics (Google Analytics)
We use Google Analytics to understand how visitors use the Site (e.g., pages visited, time on page, traffic sources). Google may use cookies and similar technologies to collect this information.

You can control cookies through your browser settings and (where available) our cookie controls.

4) Scheduling (Calendly)
If you book through Calendly, the information you enter in the scheduling flow (such as your name, email, meeting time, and any answers you provide) is processed by Calendly to facilitate scheduling and notifications.

5) Payments (Square and Stripe)
Payments are processed by Square and/or Stripe. We do not store your full payment card number. Square/Stripe receives and processes payment information in accordance with their own privacy and security practices.

We may receive transaction-related details such as:
- Payment status/confirmation
- Amount, date, and product/service purchased
- Limited billing details needed for receipts and records

6) Cookies
Cookies help the Site function and help us understand performance. You can disable cookies in your browser; some parts of the Site may not work properly if you do.

7) How We Share Information
We do not sell your personal information.

We may share information with trusted service providers only as needed to operate our business, including:
- Google Analytics (site analytics)
- Calendly (scheduling)
- Square and Stripe (payment processing)
- Website hosting and other site tools

We may also disclose information if required by law or to protect our rights and the security of the Site.

8) Data Retention
We keep personal information only as long as necessary to:
- Provide services and support
- Maintain business, tax, and accounting records
- Resolve disputes and enforce agreements

9) Security
We take reasonable steps to protect your information. No online system is 100% secure, so we cannot guarantee absolute security.

10) Your Choices
You may request to access, correct, or delete certain personal information (subject to legal/recordkeeping requirements). To make a request, contact us using the details below.

11) Children’s Privacy
This Site is not intended for children under 13, and we do not knowingly collect information from children.

12) Changes to This Policy
We may update this policy from time to time. The “Last updated” date will reflect the most recent version.

13) Contact
Questions or requests:

Taylor Boone / The Brand Alchemist™
Email: 1taylorboone@gmail.com