It's not just about what your company does, but why you started it, its purpose and your vision.

Social technologies, such as blogs, Facebook and Twitter, have enabled entrepreneurs to become known, connect directly with their audience and build relationships on a global scale. As an entrepreneur, you need to become the brand. Today it's more important than ever to learn how to brand yourself online. Over 1 billion names are Googled every day - so unless you live in a cave, you've been Googled. And what people find there is affecting their decision to do business with you. Become an expert on something that relates to your business. Can this be seen in your logo? Your profile picture? Your website, Facebook business page, Linkedln, and your blog all tell your story.

It's also what sets you apart.