Change One, Change Thousands.
The line I wrote for Girls Soccer Worldwide became the message its co-founder says the organization now uses globally.
The cost of confusion
Clarity before creativity.
Brand confusion is a business liability. If buyers have to piece together what you do and why it matters, you’ve made their decision harder.
The director’s eye
What do people see first?
I spent 25 years behind the lens as a photographer and director. On set, I paid attention to what people noticed first and what made them look closer.
Now I bring that same eye to brand strategy. I look for the gap between what your business delivers and what buyers can see for themselves.
Meet Taylor
Stronger Nurse
“The brand clarity and storytelling foundation we developed together has been invaluable.”
Ashley Asberry / CEO
The 7-Second Brand Test
How long does your brand stay with them?
Try this with someone who’s never seen your homepage. Give them seven seconds, then ask what they think you do.
- 7
Seconds
Can they tell you what you do?
- 7
Hours
Can they remember what stood out?
- 7
Days
Can they remember enough to find you again?
Work with Taylor
Start getting chosen.
What does your brand need to get clear on next?
Private Brand Advisory
Sharpen your positioning, message, and offer with direct strategic guidance.
Corporate Brand Advisory
Give your team one brand direction it can put to work across the customer experience.
The Brand Alchemist™ Method
Build your brand foundation and put it into practice in Brand Lab LIVE.
Speaking & Keynotes
Bring a sharp perspective on story, trust, and brand clarity to your room.
Brand Lab LIVE
Bring the decision you’ve been circling.
A headline. An offer. A homepage that still feels off. Bring the actual work and leave with a clearer next move.
Wednesdays / 9 a.m. Pacific
Explore Brand Lab LIVE
Keynotes & events
Speaking
AI Didn’t Live Your Story
When anyone can generate the words, the experiences that shaped your point of view give people a reason to listen.
Explore Taylor’s keynotesYour next move
Give buyers a reason to choose you.
Tell me what you’re building, where buyers hesitate, and what you want to change.
Book a conversation
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