8 modules
Work through positioning, messaging, story, brand experience, and visibility in an order that gives each decision a stronger foundation.
8 self-paced modules
Workbook + growing tool library
1 year of Brand Lab LIVE
The foundation before the logo
Your business deserves to be unmistakable.
Over 25 years working with local and global brands, Taylor Boone saw a pattern in what worked and what didn’t. Nine years ago, she began creating The Brand Alchemist™ Method for solo entrepreneurs and entrepreneurs who don’t have a $100,000 brand-building budget.
The Method puts that foundation within reach: who your brand is for, what makes it distinct, and the message people need to understand before they choose you.
Before you spend more on marketing
Get the message in place first.
Messaging is the most important thing to get in place before marketing. Without it, you can end up on the marketing hamster wheel: posting, promoting, and paying to carry a message that isn’t converting.
Find the gap before you put more money behind it.
Build a foundation you can use.
- Know who your message needs to reach.
- Express what makes your business worth choosing.
- Shape a story that creates meaning and trust.
- Give buyers a clear path from interest to action.
- Use AI without losing your voice or point of view.
Inside The Brand Alchemist™ Method
Go at your own pace. Build with intention.
Eight self-paced modules, a practical workbook, and an ongoing, growing library of tools. Build the foundation, then return to it as your business and the world of messaging change.
Workbook + worksheets
Turn what you learn into language and direction for your website, offers, content, and sales conversations.
A growing tool library
Explore buyer psychology, behavioral science, AI prompts, messaging, and storytelling resources as you apply the work.
01 · Clarity Crucible
Define your audience, your value, and what your brand stands for.
02 · Aesthetic Intelligence
Connect the visual experience to your brand’s meaning and message.
03 · Message Architecture
Give your positioning and key messages a clear structure.
04 · Magnetic Messaging
Express your value in language your audience can recognize.
05 · Emotional Authority
Build a story and point of view that strengthen trust.
06 · Brand Energy + Frequency
Define the feeling people should consistently associate with your brand.
07 · Expansion + Visibility
Carry your clarified message into content and visibility decisions.
08 · Integration + Longevity
Bring the foundation together and use it as your business evolves.
Lifetime access to the Method and its resources. One year of Brand Lab LIVE is included.
Included with your Method purchase
Build the foundation. Bring it into the room.
To support you as you work through the Method, Taylor created Brand Lab LIVE: a Zoom room of entrepreneurs from around the world who meet for a live hour every Wednesday at 9 AM Pacific.
Bring your message, website, offer, or the decision you’re working through. Get live advisory from Taylor, with feedback and support from a growing community building alongside you.
“This room is one of the highlights of my week. I love watching someone see what makes their work valuable—and find the words to carry it. You get to bring the work as it is. We build from there.”
— Taylor Boone
One hour. Real work. Every week.
-
Focused teaching
About 10 minutes on a new technique or a trusted foundation worth revisiting as brands and messaging evolve.
-
A short Q&A
Ask questions about what was taught and see how it applies to your business.
-
Live hot seats
Members bring work into the room for direct advisory from Taylor and feedback from the community. Hot-seat opportunities rotate among members.
Your first year includes the live room, member recordings, session slides, and worksheets. Sessions run approximately 60 minutes, excluding scheduled holidays and closures.
From the Method and the room
Hear what the work means to members.
“Best business decision I made all year was purchasing the Brand Alchemist Method and getting into the Brand Lab Live room.”
“Brand Alchemist Method gave me the foundation my brand needed. My messaging is sharper, more aligned, and sounds like me instead of blending in with everyone else.”
“The best gift for my business has been my seat in this room.”
Individual member experiences. Your results depend on your business and how you apply the work.
Experience it before you buy
Come see if this is your room.
“Come check out the room first. If you’re curious about the Method and want to see it at work, visit Brand Lab LIVE. It matters to me that you feel you’re in the right room before you buy.”
— Taylor Boone
Your first two visits are complimentary. No purchase required. Join us on a Wednesday at 9 AM Pacific, experience the teaching and conversation, then decide.
Reserve My Two Free VisitsFree visits are for the live sessions. The recording library is reserved for paid members.
The Method + a year in the room
A foundation to return to. A community to build with.
Get The Brand Alchemist™ Method and your first year of Brand Lab LIVE together for $1,997.
At the standalone monthly rate of $497, twelve months in Brand Lab LIVE would total $5,964. Your Method enrollment includes that first year.
Build at your own pace. Bring questions into the room. Keep applying what you learn as your business grows.
The Brand Alchemist™ Method
Everything you need to begin.
- Eight self-paced modules
- Workbook + practical worksheets
- An ongoing, growing library of tools and resources
- Lifetime access to the Method and its resources
- One year of Brand Lab LIVE
- Member recordings, session slides, and worksheets during your included year
Estimated combined value: $10,000+
$1,997
USD · One purchase · One year of Brand Lab LIVE included
Get the Method — $1,997Combined value is an estimate of the education, resources, and live support. The $5,964 Lab comparison is $497 × 12 months, rather than an annual-plan price. Any applicable taxes are shown at checkout.
Before you begin
A few things worth knowing.
Is this for me if I’m building my brand on my own?
Yes. The Method was created for solo entrepreneurs and entrepreneurs who want a practical brand foundation. Brand Lab LIVE gives you a place to ask questions and apply the work with guidance and community.
Can I work through it at my own pace?
Yes. The eight modules are self-paced, with lifetime access to the Method and its resources. Your included Brand Lab LIVE access lasts one year.
Do I need a logo or website first?
No. This is the foundation before the logo. If you already have a brand or website, use the Method to clarify what it needs to communicate before deciding what to change.
What does the year of Brand Lab LIVE include?
Weekly live sessions with Taylor on Wednesdays at 9 AM Pacific, plus member recordings, session slides, and worksheets during your included year. Sessions include focused teaching, Q&A, and rotating member hot seats, excluding scheduled holidays and closures.
What if I can’t attend on Wednesdays?
Paid members can use the recording library during their membership. You can continue working through the self-paced Method and return to the live room when your schedule allows.
Can I visit before purchasing?
Yes. You have two complimentary live visits with no purchase required. Register through the free-visit link above and experience the room before deciding.
What happens after my included year?
Your lifetime Method access continues. Further Brand Lab LIVE membership is a separate purchase at the renewal terms offered at that time.
Where can I review the purchase terms?
Read the sales and refund terms before enrolling, and review the terms displayed at checkout.
Be the obvious choice. Be unmistakable.
Build the message your marketing needs.
Start with the Method. Apply it in Brand Lab LIVE. And if you’d like to experience the room first, your two complimentary visits are waiting.